Having led a £12m agency with 195 people, Tom understands the real challenges agency leaders face daily.

As co-founder of Agency by Agency, he has a unique view on the trends that agencies need to respond to. A frequent contributor to industry conferences, research and articles Tom offers fractional support and strategic advisory services tailored to agency leaders and owners who need experienced perspective without full-time commitment.

From operational optimisation and growth strategies to market positioning and future-proofing against disruption, his approach combines practical leadership experience with robust sector intelligence.

Tom works with agency leaders at key inflection points in their journey.

Whether you're scaling rapidly, navigating market challenges, or preparing for transition, Tom’s fractional leadership provides the strategic guidance and implementation you need without long-term commitment.

You’ll gain access to senior-level strategic thinking, proven leadership experience and objective external perspective exactly when you need it.

Perfect if you need friendly and experienced leadership support without the overhead of permanent senior appointments.

End-to-end transformation for ambitious agency leaders navigating pivotal moments.

Tom works with agency expert Freia Muehlenbein to help agencies navigate pivotal moments of growth and change.

This collaboration is perfect for larger, more complex projects where combining expertise across strategy, growth, operations and transformation creates greater impact.

Every engagement is tailored to the agency and the challenge you're facing, but the work typically focuses on four key stages - strategic alignment, transformation road mapping, making change stick and bringing your team with you. Find out more here.