Having led a £12m agency with 195 people, Tom understands the real challenges agency leaders face daily.

He draws on data from Agency by Agency to offer fractional support and strategic advisory services tailored to agency leaders and owners who need experienced perspective without full-time commitment.

From operational optimisation and growth strategies to market positioning and future-proofing against disruption, his approach combines practical leadership experience with robust sector intelligence.

Tom works with agency leaders at key inflection points in their journey.

Whether you're scaling rapidly, navigating market challenges, or preparing for transition, Tom’s fractional leadership provides the strategic guidance and implementation you need without long-term commitment.

You’ll gain access to senior-level strategic thinking, proven leadership experience and objective external perspective exactly when you need it.

Perfect if you need friendly and experienced leadership support without the overhead of permanent senior appointments.

The triple disruption of economic pressure, media abundance, and AI transformation is forcing fundamental changes in how agencies operate, serve clients, and remain competitive.

Successfully navigating this environment requires strategic change management that addresses operational, cultural, and technological shifts simultaneously.

Our change management expertise helps agency leaders orchestrate comprehensive transformation while maintaining business continuity.

From developing change roadmaps and managing stakeholder communication to implementing new operating models and measuring transformation success, we provide the framework and support needed to turn disruption into competitive advantage.